Formula 1 Pop Up Shop
Formula 1 is one of the most unique sports on the planet, where a small group of extremely talented drivers race incredibly fast cars around complex circuits 23 times a year. That means the sport has a huge following of fans and the marketing opportunities are endless.
There’s a Williams fan zone at Austin-Bergstrom International Airport, Ferrari has a boutique in the Bellagio and Alfa Romeo has its own set up at the Aria. Plus, multiple casinos on the Las Vegas Strip offer deals and experiences for the races.
Merchandise & Apparel
Whether you’re shopping for the F1 fanatics in your life or looking to add some high-octane style to your own collection, you’ll find all the latest merchandise at this pop-up shop. From team hats to graphic tees, there’s something for every aficionado.
Pacsun hit the fast lane in Las Vegas for a series of dynamic activations throughout the weekend of the FORMULA 1(r) LAS VEGAS GRAND PRIX 2023. The trailblazing partner fueled the excitement with a dedicated F1 retail hub inside Wynn Las Vegas and interactive pop-ups strategically placed on The Strip. Guests of XS Nightclub were treated to in-person access to the newest Formula 1 limited-edition collection through a branded buildout complete with a step and repeat and 360 photo booth. American Express card members were granted exclusive access to a lounge within the experience inspired by a collaboration with Malbon Golf and received a free light-up cup.
AlphaTauri driver Daniel Ricciardo celebrated the upcoming event with a pop-up in Big Henry’s Vinyl and Gifts. The entrepreneur showcased his personal collection of apparel designed for the Live Music Capital of the World, including the latest tees and hoodies that highlight his love for Austin.
Stylish racegoers made a fashionable pit stop at the designer department store, which featured the limited-edition Joshua Vides x Scuderia Ferrari collection, embroidered Duke & Dexter loafers and Gorski leather jackets. Other merchandise included the non-alcoholic pure blue agave Almave tequila, +44 merch designed between driver and artist Lewis Hamilton and customized pieces by Golden Goose.
Pacsun drove the brand’s partnership with Formula 1 into the fast lane during the United States Grand Prix in Austin, outfitting fans and engaging audiences through dynamic activations inside and around the circuit. The new collection—which was also available online and in Pacsun stores—incorporated regional style and authenticity through curated designs.
During the race weekend, Pacsun hosted a branded truck that traveled and stopped throughout downtown Austin and other hot spots, allowing the team to reach diverse communities beyond their usual retail locations. In addition, Pacsun hosted an American Express Fan Experience at Wynn Las Vegas and interactive pop-up shops dotted the Strip.
If you’re heading to the US Grand Prix this weekend, Austin-Bergstrom International Airport is your one-stop shop for all things Formula 1. Check out this collection of Formula 1 t-shirts, hats, hoodies and accessories for all fans. You can also pick up Formula 1 gifts and collectibles for your fellow Formula 1 enthusiasts.
Pacsun showcased its latest Formula 1 limited-edition collection throughout Wynn Las Vegas with a dedicated Pacsun F1 buildout at XS nightclub. The brand experience included a branded step and repeat, 360 photo booth, and event-exclusive gifting for nightclub goers as they left the venue.
For race fans in the Los Angeles area, check out a new Formula 1 pop up at the LA Auto Show from Nov. 16-18 at the Venetian hotel and casino. The space will be stocked with apparel and collectibles, including a special collaboration with Mexican singer-songwriter Carin Leon. American Express card members will receive access to an exclusive lounge area and free light-up cup with purchase.
If you’re looking to honor your favorite F1 drivers with some race-inspired merchandise, there’s no shortage of options. KTNV reports that several resorts are hosting special pop-up shops and activations during the week of the event.
Silver Sevens is hosting a block party complete with driving simulators and giant viewing screens. Guests will be able to try the new Pink Taco menu and shop for apparel, accessories and more. The party will also feature music from DJ LA.D.DA and other local artists.
The Venetian will host a state-of-the-art retail hub that is open to ticketed and non-ticketed fans. There, shoppers can find merch from the Williams Racing team and take in live Q&As with 2023 drivers Alex Albon and Logan Sargeant. Plus, there’s a Heritage Zone with items from throughout the sport’s history. Those who purchase with an American Express card will get access to a lounge within the experience and a free light-up cup.